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Recent Works

acQuire

Industry: Mining Enterprise / SAAS Software

Leading the development and growth of the acQuire product and company brands from

2012- 2019 including

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  • Brand Strategy

  • Brand Architectures 

  • Global Marketing Planning

  • Customer Journey

  • Marketing research 

  • Product strategy and release promotion

  • Specialist Team Leadership

  • Budgeting

  • Segmentation, Marketing Plans

  • Global Employer brand programs

  • B2C partner network brand 

  • Advertising online & offline tactics

  • Event Strategy

  • Content Marketing Strategy

  • Brand Design and Art Direction

  • Video scripts and press checks

  • Key Message strategy and frameworks

  • Sales Toolkits and Employer Branding

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acQuire Mood board sample

Brief Belief

I'm a brand strategist and marketing professional. I started in advertising agencies and moved to the client side in scale-ups, SMEs and global corporations.

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In recent years, I gained Board Director experience for a global software company in the METS industry and then moved to a brand-building position in Manufacturing. Since 2022 I have been consulting and contracting as a brand builder and strategist.

 

I believe Brand Building is the key to sustained business growth. I strengthen your team by connecting your business strategy to your stakeholders with communication, creativity and collaboration.

Skills

Content Strategy  Brand Strategy     Campaign Management    Branding 
Social Media   Marketing Strategy    Employer Brand    Stakeholder Engagement   Business to Brand strategy   Digital Strategy Planning  Customer Journey Development   Budgeting and measuring  Product and Services marketing  Marketing Specialist team lead  Creativity  Collaboration  Communication 

Education

1986-1991

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University of Applied Sciences Wurzburg

Dipl Communication Designer (FH)

Graduated with equivalent to BA (Hons) at University of Applied Sciences, major in Graphics, Photography and Video.

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2003-2006

 

Curtin University

Master of Business Leadership (MBA MBL)

graduated with Distinction
Awarded 2007 Curtin University, Graduate School of Business, Meritorious Achievement Prize.

They said...

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