Recent Works
acQuire
Industry: Enterprise Software
Leading the development and growth of the acQuire product and company brands from
2012- 2019 including
-
Brand Strategy
-
Brand Architectures
-
Global Marketing Planning
-
Customer Journey
-
Marketing research
-
Product strategy and release promotion
-
Specialist Team Leadership
-
Budgeting
-
Segmentation, Marketing Plans
-
Employer brand programs
-
B2C partner network brand
-
Advertising online & offline tactics
-
Event Strategy
-
Content Marketing Strategy
-
Brand Design and Art Direction
-
Video scripts and press checks
-
Key Message strategy and frameworks
-
Sales Toolkits and Employer Branding
Brief Belief
I'm a brand strategist and marketing professional. I started in advertising agencies and moved to the client side in scale-ups, SMEs and global corporations.
In recent years I gained Board Director experience for a global software company in the METS industry and then moved to a brand-building position in Manufacturing.
I believe Brand Building is the key to successful business growth. I enjoy solving brand architecture challenges, whether on the company or product level, and I thrive leading and managing teams across companies that significantly impact growth.
In brief:
I connect your business strategy to your stakeholders with communication, creativity and collaboration.
Skills
Content Strategy Brand Strategy Campaign Management Branding
Social Media Marketing Strategy Employer Brand Stakeholder Engagement Business to Brand strategy Digital Strategy Planning Customer Journey Development Budgeting and measuring Product and Services marketing Marketing Specialist team lead Creativity Collaboration Communication
Education
1986-1991
University of Applied Sciences Wurzburg
Dipl Communication Designer (FH)
Graduated with equivalent to BA (Hons) at University of Applied Sciences, major in Graphics, Photography and Video.
2003-2006
Curtin University
Master of Business Leadership (MBA MBL)
graduated with Distinction
Awarded 2007 Curtin University, Graduate School of Business, Meritorious Achievement Prize.