MORE
SUCCESS
WORKING ON
YOUR BUSINESS
for global SMEs and Scale-ups
13+ years B2B experience
Uplifting Brands
Fractional
Brand
Strategist
TURN YOUR VISION INTO MARKETS, TEAMS, AND OFFERS
50grounds is the brand strategy and art practice of Astrid Fackelmann. I work hands-on inside B2B businesses for a defined period.
I help owners turn their vision into a clearer market position, stronger teams, and products people can understand, build and sell.
STEP CHANGE & GROWTH
When
— Culture or the offer are hard to explain
— Finding and keeping the right people becomes more urgent
— New markets need more than reputation and founder energy
04 Sales and marketing alignment
Refining targets, content, and the unified sales message.
05 Internal communication and culture
Embedding your purpose and vision into how the business works, hires, leads, and grows.
06 Team capability, partners, and marcom infrastructure
Developing in-house leadership for cost-effective, agile projects.
01 Positioning and architecture
Defining your market position, your stance on AI and emerging tech, and the structure to grow from.
02 Employer brand and EVP
Building a stronger reason for the right people to join, stay, and care.
03 Product and service launches
Aligning the business before the go-to-market launch.
With
STRENGTHEN YOUR BUSINESS PLATFORM
CONNECT YOUR BUSINESS CLOSER TO VISION AND PURPOSE.
FOR LASTING OUTCOMES
UPLIFT
The result:
connected outcomes
Linking
your business functions to focus on effectiveness and outcomes.
Structuring
scaling while keeping a healthy culture that attracts and retains the people who build the future.
Refining
products and services that keep in step with resources, capacity, new technology and communications that sell them.
I'm connecting your business strategy to
Culture and Operations
FOR A STRONG VISION AND PURPOSE
MY B2B INDUSTRY EXPERIENCE
In biotech, software and services,
engineering, and manufacturing.
Evidence matters in these sectors where mistakes are expensive, and real progress has to be proven.
This is where combining science, technical skill, and creativity can build companies with lasting substance.
INDUSTRY FIT
Biotechnology
BUILD ON
YOUR STRENGTH.
Turn scientific rigour into sharper investor conversations, stronger talent attraction, and clearer commercial value.
Software + Services
REACH QUALIFIED BUYERS AND CLOSE SALES FASTER.
A differentiated market position helps you attract the right subscribers and enterprise buyers without racing to the bottom on price.
Engineering + Manufacturing
YOUR BUSINESS REPUTATION PRECEDES YOU. MAKE IT A GOOD ONE.
A clearly structured portfolio and proven track record help you win shortlists, referrals, and the skilled people you need.
..."She keeps us grounded and elevated, simultaneously."
Dr Maud Eijkenboom, Managing Director, Lixa
To the professionals and their organisations who kindly provided input, advice, time and humour to my interviews:
Thank you.
