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A compelling business deserves compelling clients and customers.

Let's build brand strategies that give your business the boost it needs to thrive.

Astrid Illustration

Hello there

I'm Astrid. 

As a Brand Strategist, Marketing Director and Brand Project Manager, I specialise in crafting standout brands for visionaries, bold disruptors and business owners across all industries and company sizes. I create distinct and measurable brands, whether your business is starting up, scaling up, or refreshing.

As your all-in-one brand architect, I blend strategic thinking with hands-on execution, leading a dedicated team of brand and marketing specialists – in-house teams, external designers, copywriters, web developers, and more. Here's my Interview with the American CM Magazine about team collaboration.


I lead your entire brand-building process, from brand strategy, naming, identity, web development, branded products, go-to-market strategy and campaigns.

Let's bring your unique brand story and vision to life – a targeted, differentiated, and compelling brand infused with purpose and spirit, establishing solid brand equity for your business.

Astrid with a client in consultation

I help businesses achieve brand autonomy and brand literacy to prioritise their stakeholders.

My professional journey went from specialised marketing roles to a holistic brand approach. As a seasoned Brand and Marketing Director in B2B startups, scaleups, and global brands, I'm building brand strategy structures and marketing actions from the business intent, not simply based on marketing operations. Read about my view on brand literacy here.

During a brief hiatus in 2019, I explored the intersection of brand building and the Arts through insightful interviews with professionals.


The journey continues on my blog, '50 Grounds,' where I share encounters and learnings and gather advice from exceptional professionals and newfound connections. Join me in navigating the evolving landscape of brand relevance and self-sufficiency.

A brief snapshot of my recent brand works:

Clients, Peers &


To the professionals and their organisations who kindly provided input, advice, time and humour:
 Thank you.

Ubiquity Co logo
Tourism WA logo
Typeset Logo
acQuire logo
Block Branding logo.jpg
curtin university logo
Lixa Logo
Floveyor logo
Bonza logo

Fresh 50 Grounds Postings

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