I'm a Brand Navigator
Shape. Story. Stewardship.

Long-term brand value isn’t a campaign result. It’s what happens when teams live the brand with purpose and track its impact over time. I'm shaping brand purpose across the whole business. This is building authentic brands that teams, and clients can truly connect with. The result is brand value that is memorable, measurable, and designed to endure.

Hello there

I'm Astrid.

I craft distinct, measurable brands for business owners and visionaries, whether they're starting, scaling, or refreshing.

From brand foundations and narratives to internal alignment and team ownership, I help embed brand thinking across the business.

Instead of handing over theory, I work alongside your team, guiding external creatives and helping your business grow measurable brand value with clarity and confidence.

Achieve brand autonomy and brand literacy to prioritise stakeholders.

My professional journey went from specialised marketing roles to a holistic brand approach as a seasoned Brand and Marketing Director in B2B startups, scaleups, and global brands.

I create Culture Expression Art as part of the EVP and brand engagement work. Amongst the employer brand program, these large-scale art pieces reflect the organisation’s spirit, values, and evolution. Culture Expression Art embeds meaning and supports recruitment, retention, and culture-building.

Read 50 Grounds Blog

A brief snapshot of my recent brand works:

Recent Brand Building