Engineering and Construction · 2019 · 9 months
Lycopodium
One Brand-New Day
Around The Globe
Lycopodium is an ASX-listed engineering and project delivery firm with offices across Australia, the Philippines, Ghana, South Africa, and Canada. An external agency had refreshed the brand identity. Lycopodium engaged me to develop and run the event rollout: introducing the new identity to every office in the world on the same day, and making the occasion matter.
The impact of my work
This project had one purpose: a global launch event, run from Perth headquarters to the international offices, marking Lycopodium's move into a new structure and celebrating achievements.
I developed the executive proposal, the event planning and milestones, and the weekly engagement with every stakeholder to keep the rollout synchronised.
The theme was, "the future is ours to write," it gave the day its through-line and matched the moment: a company stepping into a new chapter.
I worked alongside Lycopodium's People and Culture team and the agency that had created the identity. I wrote briefs, scripts, and speeches, edited the event videos, and coordinated the event manager and merchandise.
On the day, the Perth venue ran live presentations. A high-end local caterer and DJ served the venue audience. A real-time video link let staff talk with international colleagues, so the launch was genuinely global rather than a Perth event broadcast.
A local artist created a large artwork during the event, made with the participation of staff, so the new chapter was built together rather than watched.
The results
The People and Culture team used the occasion to celebrate staff achievements and commemorate the company's history, so the day looked forward to the new chapter while honouring what the team had already built.
The refresh launched everywhere at once, and the day drew a strong response from staff across the global offices.
The new identity and messaging arrived not as an email or a memo, but as a shared moment that marked the company's evolution.
