Hello there

I'm Astrid. 

A creative professional with years of working in and collaborating with small and large firms, building and growing brands.

I come equipped with a built-in corporate translator for changing the language of complexity to clarity.

I challenge myself to be equally curious about arts and science. To me, brand building connects all the dots between people, processes and revenue.

Contact me on Linkedin:

I develop brand autonomy and brand literacy in companies, so they can focus on who matters: stakeholders.

There's enough research suggesting an investment in brand building yields measurable returns for the triple bottom line. (See also my LinkedIn post ). However, as the business and technology lifecycle goes on, so do the challenges with keeping your brand relevant and self-sufficient.

I've honed my skills in specialist marketing positions. Now, as a brand generalist, I make sure teams work across the whole business with your brand.

In 2019 I left my job as a Brand and Marketing Director of a global software firm and wanted to take the opportunity to thoroughly look for the next inspiring challenge. 

On the way, I'm hoping to learn and gather advice from many exceptional professionals, friends and strangers I have the privilege to meet.

My blog 50 Grounds is about those encounters and learnings.

A brief snapshot of my recent brand works:

Clients, Peers &

Collaborations

To the professionals and their organisations who kindly provided input, advice, their time and humour:

 Thank you.

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Fresh 50 Grounds Postings

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