Software / Live Entertainment Platform · 2025
Entx
A FAIR TICKET TO RIDE
Entx is a live entertainment streaming and ticketing platform built to give artists more control over how their work reaches audiences, in a market long dominated by a few large incumbents. The founders had the name and vision, but they needed the position and identity to match the ambition before they could communicate with investors.
The impact of my work
I set the strategic position and wrote the byline for the platform: "Fair play all the way." It expresses the company's motivation, values and vision; fairness for artists and audiences. Fourour words, a founder, an investor, or a musician can all recall.
I designed and implemented the company brand identity and the style guide that keeps it consistent as the company grows. The initial concept imagery is based on the green and purple above.
As an entrepreneurial brand advisor and art director, I shaped how Entx looks and sounds from the entry stage, so the foundation has an impact from the first investor pitch deck that carries the story into funding conversations.
The results
The positioning line "Fair play all the way" leads the Entx platform today. The identity and the pitch deck gave a founding-stage company the credibility to present itself to investors and partners as a serious industry challenger.
Entx is pre-launch, so the wider brand and product work stays confidential for now. What I can show is the identity, the byline, and a pre-launch moment at the Brit Awards 2025.
