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I’m Astrid

A Brand Builder and

Marketing Professional

50 Grounds

coffee conversations with a brand strategist

Tanya Sim and Mark Braddock about the importance of being uncompromising creative Blockheads.

Oct 16, 20237 min read

Tanya Sim and Mark Braddock about the importance of being uncompromising creative Blockheads.

Tanya Sim and Mark Braddock, Co-founders of Block Branding Consumption: Water and Tea It’s been a while since we spoke. Years. As a young...

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Natalie Jenkins on leading the whole creative spectrum

Aug 8, 20218 min read

Natalie Jenkins on leading the whole creative spectrum

Natalie Jenkins, CEO of Block Branding and Deputy Chair of the regional Arts Australia in conversation with 50 Grounds about her career.

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Ian and Erick focus on the eye of the beholder

Nov 11, 20205 min read

Ian and Erick focus on the eye of the beholder

Ian & Erick are renowned international photographers of advertising, lifestyle, action images. 50 Grounds interview about photo trends.

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Linley Lord at home with the Lion and the Roo

Aug 23, 20206 min read

Linley Lord at home with the Lion and the Roo

Linley Lord, Pro Vice Chancellor of Curtin University Singapore about her leadership experience abroad.

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Matt Allison On His Earned, Owned and Paid Opinion

Jun 13, 20207 min read

Matt Allison On His Earned, Owned and Paid Opinion

Matt Allison, MD of Ubiquity Lab, on building an marketing ecosystem through social media

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